Post yourself, use a tool or hire someone: what fits you
The short answer: a business posting in a few groups can keep doing it by hand. A business posting in dozens of groups every week that wants to keep control will benefit from a tool. A freelancer or agency fits someone who wants to hand off the writing and strategy too, and is willing to give someone else access to the account. That point, access to the account, is the most important difference, so it has its own section below.
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The three ways in brief
- By hand: you open each group, paste, change a little, post and reply. Everything is in your hands.
- With a tool: you write and choose groups, and the tool posts for you at a spaced pace. The decisions stay with you, the repetitive work moves to the tool.
- Freelancer or agency: someone else writes, posts, and sometimes replies too. You approve and pay.
Time
By hand costs the most time. Each group needs opening, pasting, rewording, uploading an image and checking. Across dozens of groups that adds up to several hours a week, and at a safe pace, with gaps between posts, it is also spread across the day.
With a tool the time comes down to writing, choosing groups and following up on comments. The round itself is done by the tool.
A freelancer saves you almost all the time, but not all of it. You need to explain the business, approve wordings, and have enquiries passed to you. If that is not happening, probably nobody is checking what is written in your name either.
Control and consistency
Posting by hand gives full control, but consistency is weak. In a busy week you post in half the groups, and the week after not at all. Those weeks cost more than the hours.
A tool keeps a steady pace even when you are busy, and control stays with you: you choose what, where and when.
A freelancer can be very consistent, but control moves to them. You depend on their availability, and if they stop working with you, sometimes the knowledge of the groups and wordings leaves with them. Ask for the lists and wordings to be kept with you.
Risk to the account: the most important point
Posting in groups goes out from your personal profile, because only group members can post there. So whoever posts for you needs access to your Facebook account. That is a trust and security risk, not only a risk of being blocked.
Never give your password to anyone. Whoever has the password can read private messages, change details, and sometimes lock you out. And when someone logs in from another computer and another region, Facebook sees that as a suspicious sign in itself.
If you do work with a freelancer, limit them to what does not need your personal account: writing wordings, choosing groups, posting as a business page where they have a suitable role. Do the posting from your personal profile yourself, by hand or with a tool that runs on your side.
And whichever way, by hand, with a tool or with a freelancer, posting in many groups carries some risk of restriction. What reduces it is a spaced pace, different wording for each group and respect for the rules. Nobody can promise an account will not be blocked.
Writing quality
Here a good freelancer has a real advantage. An experienced writer knows how to write a post that reads like a recommendation rather than an advert, and how to fit it to each group.
But not every freelancer is a good writer, and you know the business and the customers best. A genuine post of yours, with a photo from the job and one specific detail, often works better than polished, generic text. A tool can help with different wordings for each group, but it does not turn a weak post into a strong one.
Cost structure
- By hand: no payment, but you pay in your own hours. Work out what an hour of your work is worth to you.
- Tool: usually a monthly subscription, plus your time for writing and replying. When you post in few groups, the subscription can cost more than the time it saves.
- Freelancer or agency: usually a monthly retainer or payment by volume. The highest cost of the three, but it includes the writing and the thinking.
What fits by business size
- A very small business, up to 10 groups: by hand. The saving from a tool is small, and weeks of manual posting teach you what works.
- A small to medium business, dozens of groups every week: a tool. You keep control and the account, and stop wasting hours on copy and paste.
- A business with a marketing budget and no time to write: a freelancer for writing and strategy, and you or a tool for the posting itself from your profile. That way the writing is professional, and the account stays in your hands.
- A large business with a team: an agency can run all channels, but here too it is best that posting from a personal profile stays with the employee whose profile it is.
The bottom line, and where POSTEMA fits
There is no single right way. The question is what matters most to you: time, control or writing. And there is one thing not worth compromising on: your password stays with you only.
POSTEMA is the tool option. It is a Chrome extension that posts from your own browser, to groups you are a member of, at a human pace and with different wording for each group. It does not ask for your Facebook password and does not store it. Comments from all groups are collected in one place, and the replies and the choice of what to post stay with you.
Frequently asked questions
Which is better, posting in groups myself or hiring a freelancer?
It depends on volume and on what matters to you. In a few groups, doing it yourself is enough. In dozens of groups, a tool saves time and keeps control with you. A freelancer fits when you want to hand off the writing too, but then you need to think carefully about access to the account.
Should I give a freelancer my Facebook password?
No. Whoever has the password can read private messages, change details and lock you out, and a login from another computer and region looks suspicious to Facebook. Let them write and choose groups, and do the posting from your personal profile yourself or with a tool that runs on your side.
Does a posting tool replace a freelancer?
Only partly. A tool replaces the repetitive work of posting in each group. It does not replace good writing, marketing thinking or replying to customers.
When is it better to keep posting by hand?
When you post in few groups, for example up to 10 once a week, when every post is written specially for one group, or when you are just starting and learning which groups work.
Is posting with a tool riskier than posting by hand?
Not necessarily. Facebook detects the pattern, not the hands. The same text in dozens of groups in a row is risky by hand too. What reduces risk is a spaced pace and varied wording, whichever way you post. And nobody can promise an account will not be blocked.
Does POSTEMA need my password?
No. POSTEMA is a Chrome extension that works inside your own browser, where you are already logged in to Facebook. It does not ask for your Facebook password and does not store it.
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