How many posts a day can you publish? A calculator by account age

Why account age matters so much

Facebook does not publish a daily post quota, and it does not treat every account the same. An account opened a week ago that posts 30 times in groups looks like an account opened for spam. A five-year-old account, with friends, history and normal activity, can post much more without looking unusual.

So there is no single number that fits everyone. What we can give is a ladder: how much you can post at each stage of the account's life, and at what pace.

The ladder: safe and fast by account age

These are the numbers our system enforces on real accounts. Each tier has a safe value, a fast value, and a gap between posts:

• New account, up to a week: 5 safe, 12 fast. A gap of 3 to 5 minutes.
• A week to a month: 8 safe, 20 fast. A gap of 2 to 3 minutes.
• One to three months: 20 safe, 35 fast. A gap of a minute and a half to 3 minutes.
• Three to six months: 35 safe, 55 fast. A gap of 1 to 3 minutes.
• Six months to a year: 55 safe, 80 fast. A gap of 1 to 3 minutes.
• One to two years: 80 safe, 100 fast. A gap of 1 to 3 minutes.
• Veteran, two years and up: 100 safe, 120 fast. A gap of 1 to 3 minutes.

Safe or fast: the difference, and who is responsible

Safe is the pace you can keep day after day, week after week. It is the default, and it is what we recommend for most businesses.

Fast is a higher ceiling, for times when you need more volume for a short period, such as a sale lasting a few days. It is not meant for routine. Choosing fast mode is your decision, and so is the responsibility: the more you post, the higher the risk to the account.

The gap between posts changes every time within the range, and is not fixed to the second. A perfectly steady pace is itself a sign of automation, even when it is slow.

The first days: a gradual warm-up

Even a veteran account should not jump to 100 posts on day one. What stands out to Facebook is a sudden change in behaviour. An account that never posted in groups and suddenly sends dozens of posts looks suspicious, whatever its age.

So a warm-up runs on top of the ladder: up to 20 posts on the first active day, and 3 more for each additional active day, until you reach your age tier's limit. An active day is a day on which something was actually posted successfully, not just a day that went by.

In practice, in safe mode: you reach a limit of 35 on the sixth active day, 55 on day 13, 80 on day 21, and 100 on day 28. New accounts, whose limit is below 20, are not affected by the warm-up. The calculator above does this arithmetic for you.

Rules for each group separately

The daily limit is for the whole account. On top of it, there are rules per group, because returning quickly to the same group is what makes members report and admins remove:

• At least 3 hours between two identical posts to the same group, and at least half an hour between different posts.
• Up to 5 posts per 24 hours to the same group.
• A group you admin: up to 10 posts per 24 hours, with at least 20 minutes between them. This rule is relaxed because there is no other admin to remove you. The account's daily limit still applies there too.

What to do if you are already above the number

• Do not drop to zero at once. Come down gradually to the safe pace for your tier, and hold it for a few weeks.
• Spread groups over several days. If you have 150 groups and a six-month-old account, split them into folders and post to each folder on a different day.
• Prioritise the groups that bring enquiries. 40 good groups are worth more than 150 groups nobody reads.
• Change the wording for each group. Varied wording lowers risk more than any cut in numbers.
• If Facebook has already restricted you, stop completely for a few days, then return at half the pace for at least a week. In POSTEMA this happens automatically: after a restriction the limit drops to half for a week.

Honest caveats

These numbers are POSTEMA's own practical limits, from our experience with real accounts. They are not an official Facebook number, because no such number exists.

Facebook changes its systems all the time, and every account is different: history, device, region, previous reports. So even staying within the ladder gives no guarantee. Nobody can promise an account will not be blocked.

And what matters as much as the number: different wording for each group, posting only in groups you are really a member of, and content that fits the group's rules.

Frequently asked questions

Keep reading

• How many Facebook group posts a day is safe
• How to post in groups without getting blocked
• What to do when Facebook restricts group posting
• The same post in many groups: when is it spam